Take your product abroad

I build the acquisition systems to help companies take their product into new markets. In-house or by the project.

Galicia, Spain · Open to relocation · English, Portuguese, Spanish and Italian

Book a call Send a message Download CV (PDF)

What I do

Market entry

The US, Iberia, Brazil and Latin America. Which market first, how the offer and pricing change, and who to talk to.

Acquisition

Paid media on Meta, Google and LinkedIn. The funnel, the CRM and the attribution behind it.

Partnerships and sales

Finding partners and clients and closing them, in 4 languages.

2 ways to work

Full-time

An in-house role in international growth, go-to-market or expansion. Available from early 2027.

By the project

A defined piece of market-entry work, with a start, an end and something delivered.

Experience

FIXnotes

Jun 2024 to present

Head of Partnerships · US fintech platform for distressed mortgage note sales and asset management

Grew net revenue 73% through client acquisition campaigns returning 3.54x ROAS
Found buyers for $22.5M in UPB through digital marketing, taking annual volume from $6.8M to $11M
Analysed sales calls and found 10% of prospects drove 89% of revenue, then moved content and spend to match
Built and ran a 2,200-member investor network and all of its CRM infrastructure
Structured offers, pricing and terms, and closed deals in English, Spanish and Portuguese

RELevelUp

Oct 2023 to Jun 2024

Sales Manager

Led a small team selling digital marketing services to residential real estate agents
Ran a high-volume outbound call operation averaging about 1,000 calls a day
Built the CRM the operation ran on

MZ Construction Group

Apr 2023 to Oct 2023

Project Manager

Managed logistics, supply and subcontractors on job sites across New Jersey and New York

Selected work

Supply Chains: 4 routes, traced stage by stage

How a banana, a coffee, a phone chip and a T-shirt reach the shelf: where each step happens, why it happens there, what it costs and how the goods move on. Built from public records in 5 languages, with every figure sourced. October 2026.

The long road to a ripe bananaA lab in Ecuador to a shelf in Tashkent How coffee gets in your cupA farm in Uganda to an espresso in Trieste How 6 countries build 1 chipQuartz in North Carolina to an iPhone in A Coruña The story of your T-shirtA farm in Mato Grosso to Oxford Street

Method

Public records, trade data and company filings in English, Spanish, Portuguese, Italian and Russian. Every figure links to its source.

Market-entry thinking

For each step, why it happens in that country, what it costs, which rules apply at each border, and where a single supplier or port could stop the chain.

Build

A scroll-driven globe for each route, animated cutaways of the machines at each step, and a PDF and link preview made from the same source.

Work in progress

Fintech expansion: 6 case studiesIn progressHow 6 fintechs entered markets abroad: which market they chose, how they got in, what they charged and what went wrong. The first is published: Wise, 1 route to 80 licences.
Vigo to Leixões: a passage planDoneA full plan to RYA Yachtmaster standard for 73 nm south along the Atlantic coast and across the border.
The Rías Baixas: a sailing guideIn progressThe harbours and anchorages of Galicia's southern rías, written from miles I've logged myself.

Education, languages and skills

Education: International Master of Marketing & Sales, Rome Business School, 2026
Certification: RYA Competent Crew
Languages: English (native) · Portuguese, Spanish and Italian (advanced)
Skills: Go-to-market · Multilingual client development · Strategic partnerships · Negotiation · Paid acquisition · Funnel and CRM architecture · Marketing analytics

Book a call

30 minutes. Tell me the market and the product.

For a role or a project. You'll get a calendar invite with a video link.

Choose a time Send a message LinkedIn

Or write to [email protected]